Bundling for growth: Modeling optimized food and beverage bundles in small format
Room 3 | 9:30 am - 10:00 am | Wednesday, February 22, 2023
Identification of data-driven recommendations on optimized bundles of beverages and prepared foods in small format retailers to drive revenue for both company and retailers. Addressed customer objectives to drive prepared foods business by modeling optimal sets of bundles to maximize their ability to focus on healthier prepared items and achieve our objectives of selling in shopper marketing programs featuring our products.
Key takeaways:
- Bundles are opportunity for growth: only 47% had purchased in past month.
- Bundles offer opportunity to drive incremental basket ring – 38% did not plan to purchase any items in the bundle yet did so anyway.
- Bundles should offer balanced choices (a combination of healthy and more indulgent options) with three – four items.
Speakers:
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