Between two bushes with MANSCAPED: Building a brand people LOVE

Room 4 | 2:00 pm - 2:30 pm | Thursday, February 23, 2023

Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks to consumers in their language. How MANSCAPED built a brand with its iconic cheeky humor to engage, enamor and ultimately entice consumers to buy the highest-quality grooming tools on the market.

While the MANSCAPED branding is fun and direct, it takes a lot of work to toe the line of what works and what doesn’t. Using consumer testing, MANSCAPED has built a powerful brand strategy and set of guidelines that align with what the consumer truly wants and needs.

Key takeaways:

1. Brand building in an age of intense competition.
2. Engaging consumers with messaging the breaks through.
3. Inspiration to transcend the status quo.

Best Practices Consumers Joint Presentation