Consumer closeness: Driving faster, more confident decision making from boardroom to service frontline by elevating insight with human understanding
Behind every great brand is a deep understanding and empathy for the customer. To create and deliver for customers, brands must understand what they want and how they think feel [...]
Thursday | 3:30 pm - 4:00 pm | Room 1
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Thursday | 10:15 am - 10:45 am | Room 1
Embrace the electrode! Enriching qualitative insights with biometrics
Researchers use many tools to uncover what consumers really think: asking the same question in different ways, hiding real questions inside decoy questions, using projective techniques. But even the most [...]
Thursday | 2:45 pm - 3:15 pm | Room 1
How PepsiCo is uncovering next-level insights with next-gen quant research
Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In [...]
Thursday | 1:15 pm - 1:45 pm | Room 3
How to address brand risks and opportunities in a dynamic marketplace
Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]
Wednesday | 3:45 pm - 4:15 pm | Room 1
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Wednesday | 2:45 pm - 3:15 pm | Room 4
Transformational innovation with jobs-to-be-done and behavioral science
The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]
Wednesday | 1:15 pm - 1:45 pm | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
