Achieving launch success: Unlocking the full potential of an innovation
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
Wednesday | 2:00 pm - 2:30 pm | Room 4
BTS: Journey to the Metaverse
Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation [...]
Wednesday | 11:45 am - 12:15 pm | Room 2
Bundling for growth: Modeling optimized food and beverage bundles in small format
Identification of data-driven recommendations on optimized bundles of beverages and prepared foods in small format retailers to drive revenue for both company and retailers. Addressed customer objectives to drive prepared [...]
Wednesday | 9:30 am - 10:00 am | Room 3
Content with impact: How Vox Media leverages insights technology to develop high-performing content
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]
Thursday | 11:45 am - 12:15 pm | Room 3
Euphoria! How material leverages report automation for faster, more efficient and more accurate project reporting
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Material runs many large trackers where the [...]
Wednesday | 2:00 pm - 2:30 pm | Room 2
Follow that shopper! How we built an omnichannel shopper insights practice at Roku
Roku knew how owners were engaging with our Streaming Players and Smart T.V.s, but needed to better understand how consumers were shopping for our products to begin with. Where did [...]
Thursday | 11:00 am - 11:30 am | Room 1
Furries, Arianators, pajama moms and politicos: The power of personas in driving business
We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their [...]
Thursday | 11:45 am - 12:15 pm | Room 2
Growing a new and diverse customer base in the B2B world
The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used [...]
Thursday | 11:45 am - 12:15 pm | Room 4
How Fandango uses AI text analytics for customer and digital experience
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]
Thursday | 10:15 am - 10:45 am | Room 2
How Sonos brought silent customers back to listening
Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why [...]
Wednesday | 2:00 pm - 2:30 pm | Room 1
Hyundai Santa Cruz research road trip: From concept to the road
Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With [...]
Wednesday | 1:15 pm - 1:45 pm | Room 4
Learn before you launch: Reshape your productivity and minimize risk with Curion Score™
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]
Wednesday | 3:45 pm - 4:15 pm | Room 2
Leveraging AI to bring the view of the customer into the insights and design processes
Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]
Wednesday | 10:15 am - 10:45 am | Room 4
Leveraging the CX interaction to add value to the B2B purchaser relationship
OvationMR conducts primary research with B2B audiences, including OEMs and brands as well as purchasing decision-makers along the supply chain. Over the past few years, especially since the onset of [...]
Thursday | 11:00 am - 11:30 am | Room 3
Messaging that Connects: Bridging the gap between insights and creative action with behavioral science
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]
Thursday | 10:15 am - 10:45 am | Room 4
Navigating a research career: Stories from the frontline
Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]
Thursday | 9:30 am - 10:00 am | Room 4
Not just a place to sweat: Transforming to meet members in a shifting landscape
COVID-19 changed a lot of things – from the way we think about our homes, schools and offices, to how we think about work-life balance. But nothing changed more than [...]
Thursday | 2:00 pm - 2:30 pm | Room 1
quantilope and The Athletic: Dominating sports media through real-time tracking
The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret [...]
Wednesday | 2:45 pm - 3:15 pm | Room 3
Re-positioning Mexico: How semiotic analysis helped break through cultural clichés and provide inspiring regional symbolism for three Campari brands
Few countries have as much cultural richness as Mexico, and this was both an opportunity and a challenge for Gruppo Campari. With a unique portfolio of authentic Mexican brands, Campari [...]
Thursday | 9:30 am - 10:00 am | Room 3
Supporting investment decisions with alternative data
Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]
Wednesday | 2:00 pm - 2:30 pm | Room 3
The future of insights is conversational: How modern insight professionals use mobile and conversational approaches to capture immersive and authentic feedback
Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a [...]
Thursday | 11:00 am - 11:30 am | Room 4
The importance of research in branding and packaging redesign
Whether qualitative or quantitative in nature, checking in with consumers on a redesign of a brand or packaging not only provides important details to the creative agency, but can save [...]
Wednesday | 9:30 am - 10:00 am | Room 1
The power of agile insights: How Sakura of America drives consumer-led innovation
Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them [...]
Wednesday | 11:00 am - 11:30 am | Room 3
The power of AI in coding open-end responses
Are you under pressure to code market research results faster and with more accuracy, while also reducing costs? Are you concerned about leveraging AI and losing control of the results? Ascribe’s [...]
Wednesday | 9:30 am - 10:00 am | Room 2
Unlocking impact at scale: How knowledge management elevates the role of insights at AT&T
How can knowledge management elevate the role of insights? And how can you unlock that impact at scale? During this session, Cristian Young, AVP, insights and knowledge management at AT&T, and [...]
Wednesday | 10:15 am - 10:45 am | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
