Between two bushes with MANSCAPED: Building a brand people LOVE
Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]
Thursday | 2:00 pm - 2:30 pm | Room 4
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 1:15 pm - 1:45 pm | Room 3
Thursday | 10:15 am - 10:45 am | Room 3
Co-creating brand magic with HOKA: Tips and tricks for successful stakeholder/consumer co-creation
Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an [...]
Wednesday | 4:30 pm - 5:00 pm | Room 2
Combining research tools with TikTok to better understand Gen Z
Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]
Wednesday | 1:15 pm - 1:45 pm | Room 1
Conducting fast-paced, innovative research in uncertain times
Join Tech Leaders, Bonnie (Glassdoor), Alanna (DoorDash) and Jordan (BCG X) as they share their experiences and insights on leading teams and conducting fast-paced, innovative research during these uncertain times. We [...]
Wednesday | 11:45 am - 12:15 pm | Room 4
Finding the ‘so what?’ behind your research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First [...]
Wednesday | 3:45 pm - 4:15 pm | Room 3
Getting the best of both worlds: Keys to successful integrated research
There are a lot of benefits to integrated market research studies that blend qualitative and quantitative methods. Qualitative research sharpens quantitative design and questionnaire development, and allows for exploration of [...]
Thursday | 11:45 am - 12:15 pm | Room 1
Getting the facts, faster: How you can unlock reporting insights for everyone who needs them
What if you could democratize data for your organization? And dive deeper into the tough questions? Our browser-based tool makes work easier and smoother for your team, stakeholders and suppliers. [...]
Wednesday | 11:45 am - 12:15 pm | Room 1
How AI is changing the landscape of research platforms
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Wednesday | 2:45 pm - 3:15 pm | Room 2
How ServiceNow aligned its UX research to maximize impact and influence
Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work [...]
Wednesday | 11:00 am - 11:30 am | Room 1
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
How to predict, measure and optimize the success of your brand
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]
Thursday | 9:30 am - 10:00 am | Room 2
Influence and own the most valuable moment in marketing: The transaction
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]
Thursday | 11:00 am - 11:30 am | Room 2
Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity
First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]
Wednesday | 11:45 am - 12:15 pm | Room 3
Relationships and trust for long-term engagements: A view from the client side
Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]
Thursday | 1:15 pm - 1:45 pm | Room 2
Researching the other: The challenges and opportunities of cross-cultural research
The history and practice of researching non-western cultures is a complicated one. Concepts like the “discovery of America,” the “noble savage” and the “European explorer and traveler” aided in instilling [...]
Thursday | 2:45 pm - 3:15 pm | Room 2
Storytelling hacks that will turn you into a reporting rockstar
Our roles as researchers are to uncover insights that our teams can use for better decision making. But there’s a big difference between research presentations based on facts and those [...]
Thursday | 2:45 pm - 3:15 pm | Room 3
The key role of iterative insights in times of economic uncertainty
Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]
Wednesday | 10:15 am - 10:45 am | Room 3
The marketing research team as a growth engine: Insights from five Fortune 500 companies
The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]
Wednesday | 4:30 pm - 5:00 pm | Room 4
The organization has questions. How can we help them find answers?
In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]
Wednesday | 3:45 pm - 4:15 pm | Room 4
Tips and tricks for elevating your internal partners’ IQ
Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]
Wednesday | 4:30 pm - 5:00 pm | Room 1
Training session: Solve for the future with Lighthouse Academy
It’s no secret that technology is continuing to change everything around us at a rapid pace and market research is no exception. The more automated and sophisticated consumer insight survey [...]
Wednesday | 11:00 am - 11:30 am | Room 4
Transformation: Leveraging your research superpowers for a mid-career pivot
Researchers develop many transferrable skills throughout their careers; come hear how one researcher leveraged her superpowers to pivot throughout her career and learn best practices for you to apply as [...]
Wednesday | 2:45 pm - 3:15 pm | Room 1
Turbocharge your client relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study
TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]
Wednesday | 9:30 am - 10:00 am | Room 4
Turning off the fire hose: The importance and art of synthesis in a data-driven organization
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
Wednesday | 4:30 pm - 5:00 pm | Room 3
Uncovering the recipe for a joy-filled life
We certainly need more joy in the world, and to a large extent we are each responsible for finding our own joy. But it’s not always easy – challenges come [...]
Thursday | 1:15 pm - 1:45 pm | Room 1
Using emotion analytics to better understand how real people are experiencing today’s economic turbulence
Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]
Thursday | 9:30 am - 10:00 am | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
