BTS: Journey to the Metaverse
Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation [...]
Wednesday | 11:45 am - 12:15 pm | Room 2
Bundling for growth: Modeling optimized food and beverage bundles in small format
Identification of data-driven recommendations on optimized bundles of beverages and prepared foods in small format retailers to drive revenue for both company and retailers. Addressed customer objectives to drive prepared [...]
Wednesday | 9:30 am - 10:00 am | Room 3
Creating relevance with a DIY customer panel
Finding the right customer groups to survey can often be time-consuming and dollar-draining. In this session, the speakers will showcase how TechStyle Fashion Group created a DIY, inclusive customer panel [...]
Thursday | 3:30 pm - 4:00 pm | Room 2
Follow that shopper! How we built an omnichannel shopper insights practice at Roku
Roku knew how owners were engaging with our Streaming Players and Smart T.V.s, but needed to better understand how consumers were shopping for our products to begin with. Where did [...]
Thursday | 11:00 am - 11:30 am | Room 1
Future of work: Selecting optimal office spaces with location intelligence
As the debate between employers and employees about the great return to the office continues, businesses are faced with critical decisions about if – and where – to operate their [...]
Thursday | 2:00 pm - 2:30 pm | Room 3
Growing a new and diverse customer base in the B2B world
The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used [...]
Thursday | 11:45 am - 12:15 pm | Room 4
How ServiceNow aligned its UX research to maximize impact and influence
Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work [...]
Wednesday | 11:00 am - 11:30 am | Room 1
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Hyundai Santa Cruz research road trip: From concept to the road
Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With [...]
Wednesday | 1:15 pm - 1:45 pm | Room 4
Navigating a research career: Stories from the frontline
Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]
Thursday | 9:30 am - 10:00 am | Room 4
Not just a place to sweat: Transforming to meet members in a shifting landscape
COVID-19 changed a lot of things – from the way we think about our homes, schools and offices, to how we think about work-life balance. But nothing changed more than [...]
Thursday | 2:00 pm - 2:30 pm | Room 1
Relationships and trust for long-term engagements: A view from the client side
Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]
Thursday | 1:15 pm - 1:45 pm | Room 2
The importance of research in branding and packaging redesign
Whether qualitative or quantitative in nature, checking in with consumers on a redesign of a brand or packaging not only provides important details to the creative agency, but can save [...]
Wednesday | 9:30 am - 10:00 am | Room 1
The marketing research team as a growth engine: Insights from five Fortune 500 companies
The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]
Wednesday | 4:30 pm - 5:00 pm | Room 4
The organization has questions. How can we help them find answers?
In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]
Wednesday | 3:45 pm - 4:15 pm | Room 4
Tips and tricks for elevating your internal partners’ IQ
Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]
Wednesday | 4:30 pm - 5:00 pm | Room 1
Transformation: Leveraging your research superpowers for a mid-career pivot
Researchers develop many transferrable skills throughout their careers; come hear how one researcher leveraged her superpowers to pivot throughout her career and learn best practices for you to apply as [...]
Wednesday | 2:45 pm - 3:15 pm | Room 1
Turning off the fire hose: The importance and art of synthesis in a data-driven organization
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
Wednesday | 4:30 pm - 5:00 pm | Room 3
Uncovering the recipe for a joy-filled life
We certainly need more joy in the world, and to a large extent we are each responsible for finding our own joy. But it’s not always easy – challenges come [...]
Thursday | 1:15 pm - 1:45 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
