Achieving launch success: Unlocking the full potential of an innovation
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
Wednesday | 2:00 pm - 2:30 pm | Room 4
Between two bushes with MANSCAPED: Building a brand people LOVE
Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]
Thursday | 2:00 pm - 2:30 pm | Room 4
Co-creating brand magic with HOKA: Tips and tricks for successful stakeholder/consumer co-creation
Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an [...]
Wednesday | 4:30 pm - 5:00 pm | Room 2
Conducting fast-paced, innovative research in uncertain times
Join Tech Leaders, Bonnie (Glassdoor), Alanna (DoorDash) and Jordan (BCG X) as they share their experiences and insights on leading teams and conducting fast-paced, innovative research during these uncertain times. We [...]
Wednesday | 11:45 am - 12:15 pm | Room 4
Content with impact: How Vox Media leverages insights technology to develop high-performing content
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]
Thursday | 11:45 am - 12:15 pm | Room 3
Finding the ‘so what?’ behind your research
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First [...]
Wednesday | 3:45 pm - 4:15 pm | Room 3
How Fandango uses AI text analytics for customer and digital experience
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]
Thursday | 10:15 am - 10:45 am | Room 2
How PepsiCo is uncovering next-level insights with next-gen quant research
Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In [...]
Thursday | 1:15 pm - 1:45 pm | Room 3
How Sonos brought silent customers back to listening
Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why [...]
Wednesday | 2:00 pm - 2:30 pm | Room 1
Learn before you launch: Reshape your productivity and minimize risk with Curion Score™
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]
Wednesday | 3:45 pm - 4:15 pm | Room 2
Leveraging AI to bring the view of the customer into the insights and design processes
Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]
Wednesday | 10:15 am - 10:45 am | Room 4
Messaging that Connects: Bridging the gap between insights and creative action with behavioral science
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]
Thursday | 10:15 am - 10:45 am | Room 4
Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity
First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]
Wednesday | 11:45 am - 12:15 pm | Room 3
quantilope and The Athletic: Dominating sports media through real-time tracking
The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret [...]
Wednesday | 2:45 pm - 3:15 pm | Room 3
Supporting investment decisions with alternative data
Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]
Wednesday | 2:00 pm - 2:30 pm | Room 3
The key role of iterative insights in times of economic uncertainty
Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]
Wednesday | 10:15 am - 10:45 am | Room 3
Turbocharge your client relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study
TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]
Wednesday | 9:30 am - 10:00 am | Room 4
Unlocking impact at scale: How knowledge management elevates the role of insights at AT&T
How can knowledge management elevate the role of insights? And how can you unlock that impact at scale? During this session, Cristian Young, AVP, insights and knowledge management at AT&T, and [...]
Wednesday | 10:15 am - 10:45 am | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
