BTS: Journey to the Metaverse
Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation [...]
Wednesday | 11:45 am - 12:15 pm | Room 2
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 1:15 pm - 1:45 pm | Room 3
Thursday | 10:15 am - 10:45 am | Room 3
Conducting fast-paced, innovative research in uncertain times
Join Tech Leaders, Bonnie (Glassdoor), Alanna (DoorDash) and Jordan (BCG X) as they share their experiences and insights on leading teams and conducting fast-paced, innovative research during these uncertain times. We [...]
Wednesday | 11:45 am - 12:15 pm | Room 4
Euphoria! How material leverages report automation for faster, more efficient and more accurate project reporting
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Material runs many large trackers where the [...]
Wednesday | 2:00 pm - 2:30 pm | Room 2
Future of work: Selecting optimal office spaces with location intelligence
As the debate between employers and employees about the great return to the office continues, businesses are faced with critical decisions about if – and where – to operate their [...]
Thursday | 2:00 pm - 2:30 pm | Room 3
Getting the facts, faster: How you can unlock reporting insights for everyone who needs them
What if you could democratize data for your organization? And dive deeper into the tough questions? Our browser-based tool makes work easier and smoother for your team, stakeholders and suppliers. [...]
Wednesday | 11:45 am - 12:15 pm | Room 1
How Fandango uses AI text analytics for customer and digital experience
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]
Thursday | 10:15 am - 10:45 am | Room 2
How ServiceNow aligned its UX research to maximize impact and influence
Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work [...]
Wednesday | 11:00 am - 11:30 am | Room 1
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Wednesday | 2:45 pm - 3:15 pm | Room 4
Relationships and trust for long-term engagements: A view from the client side
Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]
Thursday | 1:15 pm - 1:45 pm | Room 2
The power of AI in coding open-end responses
Are you under pressure to code market research results faster and with more accuracy, while also reducing costs? Are you concerned about leveraging AI and losing control of the results? Ascribe’s [...]
Wednesday | 9:30 am - 10:00 am | Room 2
Training session: Solve for the future with Lighthouse Academy
It’s no secret that technology is continuing to change everything around us at a rapid pace and market research is no exception. The more automated and sophisticated consumer insight survey [...]
Wednesday | 11:00 am - 11:30 am | Room 4
Transformation: Leveraging your research superpowers for a mid-career pivot
Researchers develop many transferrable skills throughout their careers; come hear how one researcher leveraged her superpowers to pivot throughout her career and learn best practices for you to apply as [...]
Wednesday | 2:45 pm - 3:15 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
