Between two bushes with MANSCAPED: Building a brand people LOVE
Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]
Thursday | 2:00 pm - 2:30 pm | Room 4
Co-creating brand magic with HOKA: Tips and tricks for successful stakeholder/consumer co-creation
Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an [...]
Wednesday | 4:30 pm - 5:00 pm | Room 2
Combining research tools with TikTok to better understand Gen Z
Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]
Wednesday | 1:15 pm - 1:45 pm | Room 1
Consumer closeness: Driving faster, more confident decision making from boardroom to service frontline by elevating insight with human understanding
Behind every great brand is a deep understanding and empathy for the customer. To create and deliver for customers, brands must understand what they want and how they think feel [...]
Thursday | 3:30 pm - 4:00 pm | Room 1
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Thursday | 10:15 am - 10:45 am | Room 1
Creating relevance with a DIY customer panel
Finding the right customer groups to survey can often be time-consuming and dollar-draining. In this session, the speakers will showcase how TechStyle Fashion Group created a DIY, inclusive customer panel [...]
Thursday | 3:30 pm - 4:00 pm | Room 2
Embrace the electrode! Enriching qualitative insights with biometrics
Researchers use many tools to uncover what consumers really think: asking the same question in different ways, hiding real questions inside decoy questions, using projective techniques. But even the most [...]
Thursday | 2:45 pm - 3:15 pm | Room 1
Furries, Arianators, pajama moms and politicos: The power of personas in driving business
We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their [...]
Thursday | 11:45 am - 12:15 pm | Room 2
Getting the best of both worlds: Keys to successful integrated research
There are a lot of benefits to integrated market research studies that blend qualitative and quantitative methods. Qualitative research sharpens quantitative design and questionnaire development, and allows for exploration of [...]
Thursday | 11:45 am - 12:15 pm | Room 1
How AI is changing the landscape of research platforms
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Wednesday | 2:45 pm - 3:15 pm | Room 2
How PepsiCo is uncovering next-level insights with next-gen quant research
Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In [...]
Thursday | 1:15 pm - 1:45 pm | Room 3
How Sonos brought silent customers back to listening
Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why [...]
Wednesday | 2:00 pm - 2:30 pm | Room 1
How TikTok won Gen Z and other digital media learnings
Join Dan Frommer, founder and editor-in-chief of The New Consumer and Alastair Bruce, vice president at Toluna for their presentation on how TikTok won Gen Z, the fundamental belief in [...]
Wednesday | 11:00 am - 11:30 am | Room 2
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Hyundai Santa Cruz research road trip: From concept to the road
Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With [...]
Wednesday | 1:15 pm - 1:45 pm | Room 4
Influence and own the most valuable moment in marketing: The transaction
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]
Thursday | 11:00 am - 11:30 am | Room 2
Leveraging AI to bring the view of the customer into the insights and design processes
Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]
Wednesday | 10:15 am - 10:45 am | Room 4
Messaging that Connects: Bridging the gap between insights and creative action with behavioral science
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]
Thursday | 10:15 am - 10:45 am | Room 4
Not just a place to sweat: Transforming to meet members in a shifting landscape
COVID-19 changed a lot of things – from the way we think about our homes, schools and offices, to how we think about work-life balance. But nothing changed more than [...]
Thursday | 2:00 pm - 2:30 pm | Room 1
Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity
First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]
Wednesday | 11:45 am - 12:15 pm | Room 3
Researching the other: The challenges and opportunities of cross-cultural research
The history and practice of researching non-western cultures is a complicated one. Concepts like the “discovery of America,” the “noble savage” and the “European explorer and traveler” aided in instilling [...]
Thursday | 2:45 pm - 3:15 pm | Room 2
Rising costs and shrinking wallets: How shoppers are tackling inflation
In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]
Wednesday | 10:15 am - 10:45 am | Room 1
Storytelling hacks that will turn you into a reporting rockstar
Our roles as researchers are to uncover insights that our teams can use for better decision making. But there’s a big difference between research presentations based on facts and those [...]
Thursday | 2:45 pm - 3:15 pm | Room 3
Sustainability: What does it even mean today?
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Thursday | 1:15 pm - 1:45 pm | Room 4
The future of insights is conversational: How modern insight professionals use mobile and conversational approaches to capture immersive and authentic feedback
Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a [...]
Thursday | 11:00 am - 11:30 am | Room 4
The key role of iterative insights in times of economic uncertainty
Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]
Wednesday | 10:15 am - 10:45 am | Room 3
The marketing research team as a growth engine: Insights from five Fortune 500 companies
The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]
Wednesday | 4:30 pm - 5:00 pm | Room 4
Transformational innovation with jobs-to-be-done and behavioral science
The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]
Wednesday | 1:15 pm - 1:45 pm | Room 2
Uncovering the recipe for a joy-filled life
We certainly need more joy in the world, and to a large extent we are each responsible for finding our own joy. But it’s not always easy – challenges come [...]
Thursday | 1:15 pm - 1:45 pm | Room 1
Unlocking impact at scale: How knowledge management elevates the role of insights at AT&T
How can knowledge management elevate the role of insights? And how can you unlock that impact at scale? During this session, Cristian Young, AVP, insights and knowledge management at AT&T, and [...]
Wednesday | 10:15 am - 10:45 am | Room 2
Using emotion analytics to better understand how real people are experiencing today’s economic turbulence
Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]
Thursday | 9:30 am - 10:00 am | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
