Finding the ‘so what?’ behind your research

Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First [...]

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Wednesday | 3:45 pm - 4:15 pm | Room 3

Growing a new and diverse customer base in the B2B world

The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used [...]

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Thursday | 11:45 am - 12:15 pm | Room 4

Leveraging the CX interaction to add value to the B2B purchaser relationship

OvationMR conducts primary research with B2B audiences, including OEMs and brands as well as purchasing decision-makers along the supply chain. Over the past few years, especially since the onset of [...]

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Thursday | 11:00 am - 11:30 am | Room 3

The organization has questions. How can we help them find answers?

In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]

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Wednesday | 3:45 pm - 4:15 pm | Room 4