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Achieving launch success: Unlocking the full potential of an innovation

The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]

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Wednesday | 2:00 pm - 2:30 pm | Room 4

Between two bushes with MANSCAPED: Building a brand people LOVE

Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]

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Thursday | 2:00 pm - 2:30 pm | Room 4

BTS: Journey to the Metaverse

Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation [...]

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Wednesday | 11:45 am - 12:15 pm | Room 2

Bundling for growth: Modeling optimized food and beverage bundles in small format

Identification of data-driven recommendations on optimized bundles of beverages and prepared foods in small format retailers to drive revenue for both company and retailers. Addressed customer objectives to drive prepared [...]

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Wednesday | 9:30 am - 10:00 am | Room 3

ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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Wednesday | 1:15 pm - 1:45 pm | Room 3

Thursday | 10:15 am - 10:45 am | Room 3

Co-creating brand magic with HOKA: Tips and tricks for successful stakeholder/consumer co-creation

Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an [...]

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Wednesday | 4:30 pm - 5:00 pm | Room 2

Combining research tools with TikTok to better understand Gen Z

Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]

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Wednesday | 1:15 pm - 1:45 pm | Room 1

Conducting fast-paced, innovative research in uncertain times

Join Tech Leaders, Bonnie (Glassdoor), Alanna (DoorDash) and Jordan (BCG X) as they share their experiences and insights on leading teams and conducting fast-paced, innovative research during these uncertain times. We [...]

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Wednesday | 11:45 am - 12:15 pm | Room 4

Consumer closeness: Driving faster, more confident decision making from boardroom to service frontline by elevating insight with human understanding

Behind every great brand is a deep understanding and empathy for the customer. To create and deliver for customers, brands must understand what they want and how they think feel [...]

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Thursday | 3:30 pm - 4:00 pm | Room 1

Content with impact: How Vox Media leverages insights technology to develop high-performing content

Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]

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Thursday | 11:45 am - 12:15 pm | Room 3

Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]

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Thursday | 10:15 am - 10:45 am | Room 1

Creating relevance with a DIY customer panel

Finding the right customer groups to survey can often be time-consuming and dollar-draining. In this session, the speakers will showcase how TechStyle Fashion Group created a DIY, inclusive customer panel [...]

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Thursday | 3:30 pm - 4:00 pm | Room 2

Embrace the electrode! Enriching qualitative insights with biometrics

Researchers use many tools to uncover what consumers really think: asking the same question in different ways, hiding real questions inside decoy questions, using projective techniques. But even the most [...]

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Thursday | 2:45 pm - 3:15 pm | Room 1

Euphoria! How material leverages report automation for faster, more efficient and more accurate project reporting

Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Material runs many large trackers where the [...]

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Wednesday | 2:00 pm - 2:30 pm | Room 2

Finding the ‘so what?’ behind your research

Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First [...]

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Wednesday | 3:45 pm - 4:15 pm | Room 3

Follow that shopper! How we built an omnichannel shopper insights practice at Roku

Roku knew how owners were engaging with our Streaming Players and Smart T.V.s, but needed to better understand how consumers were shopping for our products to begin with. Where did [...]

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Thursday | 11:00 am - 11:30 am | Room 1

Furries, Arianators, pajama moms and politicos: The power of personas in driving business

We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their [...]

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Thursday | 11:45 am - 12:15 pm | Room 2

Future of work: Selecting optimal office spaces with location intelligence

As the debate between employers and employees about the great return to the office continues, businesses are faced with critical decisions about if – and where – to operate their [...]

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Thursday | 2:00 pm - 2:30 pm | Room 3

Getting the best of both worlds: Keys to successful integrated research

There are a lot of benefits to integrated market research studies that blend qualitative and quantitative methods. Qualitative research sharpens quantitative design and questionnaire development, and allows for exploration of [...]

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Thursday | 11:45 am - 12:15 pm | Room 1

Getting the facts, faster: How you can unlock reporting insights for everyone who needs them

What if you could democratize data for your organization? And dive deeper into the tough questions? Our browser-based tool makes work easier and smoother for your team, stakeholders and suppliers. [...]

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Wednesday | 11:45 am - 12:15 pm | Room 1

Growing a new and diverse customer base in the B2B world

The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used [...]

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Thursday | 11:45 am - 12:15 pm | Room 4

How AI is changing the landscape of research platforms

Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]

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Wednesday | 2:45 pm - 3:15 pm | Room 2

How Fandango uses AI text analytics for customer and digital experience

With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]

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Thursday | 10:15 am - 10:45 am | Room 2

How PepsiCo is uncovering next-level insights with next-gen quant research

Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In [...]

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Thursday | 1:15 pm - 1:45 pm | Room 3

How ServiceNow aligned its UX research to maximize impact and influence

Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work [...]

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Wednesday | 11:00 am - 11:30 am | Room 1

How Sonos brought silent customers back to listening

Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why [...]

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Wednesday | 2:00 pm - 2:30 pm | Room 1

How TikTok won Gen Z and other digital media learnings

Join Dan Frommer, founder and editor-in-chief of The New Consumer and Alastair Bruce, vice president at Toluna for their presentation on how TikTok won Gen Z, the fundamental belief in [...]

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Wednesday | 11:00 am - 11:30 am | Room 2

How to address brand risks and opportunities in a dynamic marketplace

Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]

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Wednesday | 3:45 pm - 4:15 pm | Room 1

How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]

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How to predict, measure and optimize the success of your brand

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]

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Thursday | 9:30 am - 10:00 am | Room 2

Hyundai Santa Cruz research road trip: From concept to the road

Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With [...]

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Wednesday | 1:15 pm - 1:45 pm | Room 4

Influence and own the most valuable moment in marketing: The transaction

Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]

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Thursday | 11:00 am - 11:30 am | Room 2

Learn before you launch: Reshape your productivity and minimize risk with Curion Score™

Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]

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Wednesday | 3:45 pm - 4:15 pm | Room 2

Leveraging activity-based methods to discover your brand’s aha moments

In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]

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Wednesday | 2:45 pm - 3:15 pm | Room 4

Leveraging AI to bring the view of the customer into the insights and design processes

Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]

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Wednesday | 10:15 am - 10:45 am | Room 4

Leveraging the CX interaction to add value to the B2B purchaser relationship

OvationMR conducts primary research with B2B audiences, including OEMs and brands as well as purchasing decision-makers along the supply chain. Over the past few years, especially since the onset of [...]

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Thursday | 11:00 am - 11:30 am | Room 3

Messaging that Connects: Bridging the gap between insights and creative action with behavioral science

Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]

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Thursday | 10:15 am - 10:45 am | Room 4

Navigating a research career: Stories from the frontline

Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]

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Thursday | 9:30 am - 10:00 am | Room 4

Not just a place to sweat: Transforming to meet members in a shifting landscape

COVID-19 changed a lot of things – from the way we think about our homes, schools and offices, to how we think about work-life balance. But nothing changed more than [...]

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Thursday | 2:00 pm - 2:30 pm | Room 1

Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity

First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]

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Wednesday | 11:45 am - 12:15 pm | Room 3

quantilope and The Athletic: Dominating sports media through real-time tracking

The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret [...]

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Wednesday | 2:45 pm - 3:15 pm | Room 3

Re-positioning Mexico: How semiotic analysis helped break through cultural clichés and provide inspiring regional symbolism for three Campari brands

Few countries have as much cultural richness as Mexico, and this was both an opportunity and a challenge for Gruppo Campari. With a unique portfolio of authentic Mexican brands, Campari [...]

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Thursday | 9:30 am - 10:00 am | Room 3

Relationships and trust for long-term engagements: A view from the client side

Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]

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Thursday | 1:15 pm - 1:45 pm | Room 2

Researching the other: The challenges and opportunities of cross-cultural research

The history and practice of researching non-western cultures is a complicated one. Concepts like the “discovery of America,” the “noble savage” and the “European explorer and traveler” aided in instilling [...]

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Thursday | 2:45 pm - 3:15 pm | Room 2

Rising costs and shrinking wallets: How shoppers are tackling inflation

In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]

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Wednesday | 10:15 am - 10:45 am | Room 1

Storytelling hacks that will turn you into a reporting rockstar

Our roles as researchers are to uncover insights that our teams can use for better decision making. But there’s a big difference between research presentations based on facts and those [...]

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Thursday | 2:45 pm - 3:15 pm | Room 3

Supporting investment decisions with alternative data

Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]

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Wednesday | 2:00 pm - 2:30 pm | Room 3

Sustainability: What does it even mean today?

This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]

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Thursday | 1:15 pm - 1:45 pm | Room 4

The future of insights is conversational: How modern insight professionals use mobile and conversational approaches to capture immersive and authentic feedback

Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a [...]

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Thursday | 11:00 am - 11:30 am | Room 4

The importance of research in branding and packaging redesign

Whether qualitative or quantitative in nature, checking in with consumers on a redesign of a brand or packaging not only provides important details to the creative agency, but can save [...]

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Wednesday | 9:30 am - 10:00 am | Room 1

The key role of iterative insights in times of economic uncertainty

Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]

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Wednesday | 10:15 am - 10:45 am | Room 3

The marketing research team as a growth engine: Insights from five Fortune 500 companies

The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]

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Wednesday | 4:30 pm - 5:00 pm | Room 4

The organization has questions. How can we help them find answers?

In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]

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Wednesday | 3:45 pm - 4:15 pm | Room 4

The power of agile insights: How Sakura of America drives consumer-led innovation  

Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them [...]

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Wednesday | 11:00 am - 11:30 am | Room 3

The power of AI in coding open-end responses

Are you under pressure to code market research results faster and with more accuracy, while also reducing costs? Are you concerned about leveraging AI and losing control of the results? Ascribe’s [...]

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Wednesday | 9:30 am - 10:00 am | Room 2

Tips and tricks for elevating your internal partners’ IQ

Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]

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Wednesday | 4:30 pm - 5:00 pm | Room 1

Training session: Solve for the future with Lighthouse Academy

It’s no secret that technology is continuing to change everything around us at a rapid pace and market research is no exception. The more automated and sophisticated consumer insight survey [...]

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Wednesday | 11:00 am - 11:30 am | Room 4

Transformation: Leveraging your research superpowers for a mid-career pivot

Researchers develop many transferrable skills throughout their careers; come hear how one researcher leveraged her superpowers to pivot throughout her career and learn best practices for you to apply as [...]

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Wednesday | 2:45 pm - 3:15 pm | Room 1

Transformational innovation with jobs-to-be-done and behavioral science

The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]

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Wednesday | 1:15 pm - 1:45 pm | Room 2

Turbocharge your client relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study

TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]

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Wednesday | 9:30 am - 10:00 am | Room 4

Turning off the fire hose: The importance and art of synthesis in a data-driven organization

In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]

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Wednesday | 4:30 pm - 5:00 pm | Room 3

Uncovering the recipe for a joy-filled life

We certainly need more joy in the world, and to a large extent we are each responsible for finding our own joy. But it’s not always easy – challenges come [...]

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Thursday | 1:15 pm - 1:45 pm | Room 1

Unlocking impact at scale: How knowledge management elevates the role of insights at AT&T

How can knowledge management elevate the role of insights? And how can you unlock that impact at scale? During this session, Cristian Young, AVP, insights and knowledge management at AT&T, and [...]

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Wednesday | 10:15 am - 10:45 am | Room 2

Using emotion analytics to better understand how real people are experiencing today’s economic turbulence

Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]

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Thursday | 9:30 am - 10:00 am | Room 1