Schedule - The Quirks Event

TBD

3:00 pm -
7:00 pm

Exhibitor Load-In

4:00 pm -
6:00 pm

MRXPros & Insights Career Network Happy Hour MixerLearn more

6:00 pm -
7:30 pm

LGTBQ+ Happy HourLearn more

6:00 pm -

QRCA Member Meet-UpLearn more

7:00 pm -
11:00 pm

The Research Club – Quirk’s Pre-event mixer!Register here

8:30 am -
6:30 pm

Registration & Expo Hall Open

8:45 am -
9:30 am

Light Breakfast in the Expo Hall

9:30 am -
10:00 am

Room 1
The importance of research in branding and packaging redesign
Ultra Creative

Room 2
The power of AI in coding open-end responses
Ascribe, CodingExperts, LLC

Room 3
Bundling for growth: Modeling optimized food and beverage bundles in small format
PepsiCo

Room 4
Turbocharge your client relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study
Intuit, Ipsos

10:15 am -
10:45 am

Room 1
Rising costs and shrinking wallets: How shoppers are tackling inflation
Voxpopme

Room 2
Unlocking impact at scale: How knowledge management elevates the role of insights at AT&T
AT&T, Stravito

Room 3
The key role of iterative insights in times of economic uncertainty
Suzy, That’s It., Liquid I.V.

Room 4
Leveraging AI to bring the view of the customer into the insights and design processes
Woodside Homes, Vizit

11:00 am -
11:30 am

Room 1
How ServiceNow aligned its UX research to maximize impact and influence
ServiceNow

Room 2
How TikTok won Gen Z and other digital media learnings
Toluna, The New Consumer

Room 3
The power of agile insights: How Sakura of America drives consumer-led innovation
Momentive

Room 4
Training session: Solve for the future with Lighthouse Academy
aytm

11:45 am -
12:15 pm

Room 1
Getting the facts, faster: How you can unlock reporting insights for everyone who needs them
Forsta, Material

Room 2
BTS: Journey to the Metaverse
Warner Bros Discovery

Room 3
Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity
Fossil Group, Dynata

Room 4
Conducting fast-paced, innovative research in uncertain times
DoorDash, Glassdoor, BCG X

12:15 pm -
1:15 pm

Lunch in the Expo Hall

1:15 pm -
1:45 pm

Room 1
Combining research tools with TikTok to better understand Gen Z
Trailer Park Group

Room 2
Transformational innovation with jobs-to-be-done and behavioral science
Protobrand

Room 3
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
Quest Mindshare, Innovative Research Technologies

Room 4
Hyundai Santa Cruz research road trip: From concept to the road
Hyundai Motor America

2:00 pm -
2:30 pm

Room 1
How Sonos brought silent customers back to listening
Sonos Inc., Quester

Room 2
Euphoria! How material leverages report automation for faster, more efficient and more accurate project reporting
E-Tabs, Material

Room 3
Supporting investment decisions with alternative data
OvationMR, Lowenstein Sandler

Room 4
Achieving launch success: Unlocking the full potential of an innovation
Dig Insights, McCain Foods

2:45 pm -
3:15 pm

Room 1
Transformation: Leveraging your research superpowers for a mid-career pivot
Pinterest

Room 2
How AI is changing the landscape of research platforms
Entropik

Room 3
quantilope and The Athletic: Dominating sports media through real-time tracking
quantilope, The Athletic

Room 4
Leveraging activity-based methods to discover your brand’s Aha! moments
Aha! Insights Technology

3:15 pm -
3:45 pm

Afternoon Snack Break in the Expo Hall

3:45 pm -
4:15 pm

Room 1
How to address brand risks and opportunities in a dynamic marketplace
Ironwood Insights Group

Room 2
Learn before you launch: Reshape your productivity and minimize risk with Curion Score™
Krusteaz, Curion

Room 3
Finding the ‘so what?’ behind your research
Fuel Cycle, FNBO

Room 4
The organization has questions. How can we help them find answers?
Zevia, Blizzard Entertainment, Intuit

4:30 pm -
5:00 pm

Room 1
Tips and tricks for elevating your internal partners’ IQ
Johnson & Johnson Vision

Room 2
Co-creating brand magic with HOKA: Tips and tricks for successful stakeholder/consumer co-creation
Vital Findings, QRCA Session Sponsor, Deckers Brands

Room 3
Turning off the fire hose: The importance and art of synthesis in a data-driven organization
Vanguard

Room 4
The marketing research team as a growth engine: Insights from five Fortune 500 companies
Instacart

5:00 pm -
6:30 pm

Cocktails with Quirk's in the Expo HallLearn more

6:30 pm -
8:30 pm

Dine AroundsRegister here

8:30 pm -
10:30 pm

Opening Night PartyLearn more

8:30 am -
5:00 pm

Registration & Expo Hall Open

8:45 am -
9:30 am

Light Breakfast in the Expo Hall

9:30 am -
10:00 am

Room 1
Using emotion analytics to better understand how real people are experiencing today’s economic turbulence
GutCheck, The Lagunitas Brewing Company

Room 2
How to predict, measure and optimize the success of your brand
Ipsos

Room 3
Re-positioning Mexico: How semiotic analysis helped break through cultural clichés and provide inspiring regional symbolism for three Campari brands
Athena Brand Wisdom

Room 4
Navigating a research career: Stories from the frontline
Hyundai Motor America, ZipRecruiter

10:15 am -
10:45 am

Room 1
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
FaderFocus

Room 2
How Fandango uses AI text analytics for customer and digital experience
Canvs AI, Fandango

Room 3
ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat
Quest Mindshare, Innovative Research Technologies

Room 4
Messaging that Connects: Bridging the gap between insights and creative action with behavioral science
Woodside Homes

11:00 am -
11:30 am

Room 1
Follow that shopper! How we built an omnichannel shopper insights practice at Roku
Roku

Room 2
Influence and own the most valuable moment in marketing: The transaction
Behaviorally

Room 3
Leveraging the CX interaction to add value to the B2B purchaser relationship
OvationMR

Room 4
The future of insights is conversational: How modern insight professionals use mobile and conversational approaches to capture immersive and authentic feedback
Reach3 Insights

11:45 am -
12:15 pm

Room 1
Getting the best of both worlds: Keys to successful integrated research
RealityCheck

Room 2
Furries, Arianators, pajama moms and politicos: The power of personas in driving business
Smarty Pants

Room 3
Content with impact: How Vox Media leverages insights technology to develop high-performing content
SightX, Vox Media

Room 4
Growing a new and diverse customer base in the B2B world
Intuit

12:15 pm -
1:15 pm

Lunch in the Expo Hall

1:15 pm -
1:45 pm

Room 1
Uncovering the recipe for a joy-filled life
The Art and Science of Joy

Room 2
Relationships and trust for long-term engagements: A view from the client side
Microsoft

Room 3
How PepsiCo is uncovering next-level insights with next-gen quant research
PepsiCo

Room 4
Sustainability: What does it even mean today?
Pulsar

2:00 pm -
2:30 pm

Room 1
Not just a place to sweat: Transforming to meet members in a shifting landscape
24 Hour Fitness

Room 2
TBD

Room 3
Future of work: Selecting optimal office spaces with location intelligence
Foursquare

Room 4
Between two bushes with MANSCAPED: Building a brand people LOVE
Ipsos, MANSCAPED

2:45 pm -
3:15 pm

Room 1
Embrace the electrode! Enriching qualitative insights with biometrics
ResearchScribe, QRCA Session Sponsor

Room 2
Researching the other: The challenges and opportunities of cross-cultural research

Room 3
Storytelling hacks that will turn you into a reporting rockstar
Uncorking a Story

Room 4
TBD

3:30 pm -
4:00 pm

Room 1
Consumer closeness: Driving faster, more confident decision making from boardroom to service frontline by elevating insight with human understanding

Room 2
Creating relevance with a DIY customer panel
TechStyle Fashion Group

Room 3
TBD

Room 4
TBD

4:00 pm -
5:00 pm

Happy Hour in the Expo HallLearn more

TBD