Vera Chien

Executive Director, Warner Bros Discovery

Vera Chien is a research leader with 20+ years experience in insights, analytics, CX and UX – spanning entertainment, media, gaming, technology and consumer products. Vera is currently Executive Director at WarnerMedia, where she leads research on the entertainment landscape and emerging trends/technologies. Prior to this, Vera was head of audience insights for Xbox, Minecraft and Hololens at Microsoft. In CPG, she led research teams for the flagship Barbie and Hot Wheels brands at Mattel. The intersection of Vera’s experiences across content, games, VR/AR/MR, NFTs and youth audiences fuels her passion and insight on the metaverse.

Sessions from Vera Chien:

BTS: Journey to the Metaverse

Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation [...]


Wednesday | 11:45 am - 12:15 pm | Room 2