Tori Herman

Consumer Insights Manager, MANSCAPED

With a passion for understanding the elusive and ever-changing mind of the consumer, Tori has dedicated her career to placing the consumer at the forefront of major strategic decisions. Throughout her tenure at companies such as Macy’s, Bloomingdales, SmartyPants Vitamins and MANSCAPED, she has implemented numerous reports and processes to improve the consumer experience. Her deep understanding of the consumer psyche, combined with her natural intuition, has allowed her to build strong communities and create viral, engaging content that drives brand recognition, growth and loyalty.