Taylor Clark

Director of Research & Insights, Trailer Park Group

Taylor Clark is the director of research and insights at Trailer Park Group. She has been working in consumer insights, with a specialization in Gen Z, for nearly a decade, guiding brands, organizations and entertainment companies as they navigate increasingly complex audience expectations.

Sessions from Taylor Clark:

Combining research tools with TikTok to better understand Gen Z

Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]


Wednesday | 1:15 pm - 1:45 pm | Room 1