Susan Fader

Transformational Catalyst/Qualitative Research Guru, FaderFocus

Susan is an award-winning speaker and Qualitative Research Guru. She guides businesses to be more successful by refocusing how they approach business challenges and think about people. Recognized as an innovator, injecting new ways of thinking about, designing and executing research. Thought leader in reframing how to think about strategic challenges and opportunities. Developer of unique methodological approaches. A master moderator and interviewer. Experience in a range of categories and demographics, including pharma/healthcare, CPG, H&BA, financial, branding, entertainment, toys, electronics, travel and military personnel. Susan has designed and fielded global qualitative research studies in 30+ countries, on five continents.

Sessions from Susan Fader:

Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]


Thursday | 10:15 am - 10:45 am | Room 1