Sarah Lidschin

Manager, Customer Research and Insights, Capital Group

Sarah Lidschin serves as manager of customer research and insights at Capital Group, where she has been for 10 years.  Currently Sarah works with our Investment Group. Prior to that, Sarah worked on understanding our investors. She has over 25 years of hands-on research and project management experience, most notably in qualitative and quantitative research design and analysis, segmentation, consumer insights, product development, concept testing and brand perceptions. Prior to joining Capital Group, Sarah held senior consumer insights positions at Disney Interactive and Fox Interactive Media Group.