Ray Fischer, CEO of Aha!, is a pioneer and innovator in the online qualitative and quantitative research space. In his roles as a brand marketer, ad agency guy and consumer insights strategist, Fischer has experienced the impact of technology on consumer and market research firsthand. Working with a team of market research and technology experts, Fischer led the development and launch of the Aha! ResTech platform resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights.
Sessions from Ray Fischer:
Over the last three years, digital qualitative research has come of age. It has evolved from a research staple to an essential driver for understanding customer attitudes, perceptions and behaviors. [...]
Wednesday | 2:45 pm - 3:15 pm | Room 4