Patricia King

EVP, Qualitative Research, DIG Insights

Patricia’s curiosity to understand human attitudes and behavior, along with her love for food and shopping, brought her from the world of social sciences into the world of consumer insights. Patricia has spent over 15 years’ experience leading large-scale qualitative research projects, with an expertise in tech-enabled qual methodologies and moderating. And while Patricia loves talking to consumers, her day-to-day now entails strategically growing Dig’s offering to include more qualitative solutions to better serve clients.