Nancy Brigham

VP and Head of Research Science, Dynata

As an expert in research method and strategy and application of those to business solutions, Brigham has worked across both the client and supplier sides of marketing research. Nancy joined Dynata’s Research Science team in June 2021, where she furthers Dynata’s leadership position in the first-party data space through research-on-research, sampling methodology/best practices, client engagement and industry thought leadership. Nancy is a regular speaker and publisher. She holds a Ph.D. and Masters in Experimental Social Psychology from the University of Kentucky and a B.A. in Psychology and Advertising from the Ohio State University.

Sessions from Nancy Brigham:

Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity

First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]


Wednesday | 11:45 am - 12:15 pm | Room 3