Mohamed Hassen

Head of Consumer Insights - Community and People, PepsiCo

Mohamed Hassen has more than 17 years of experience in consumer market research and analytics. Offering expertise in consumer insights, marketing strategy, business intelligence, revenue management, advance analytics solution architecture and visualization designing. An energetic self-starter and team builder who can navigate high-stress circumstances and accomplish goals on time and under budget. Furthermore, Hassen is dedicated and hardworking, with an internal drive to fulfill excellence. He is  also a tactical team builder with a substantial training and team development background.

Sessions from Mohamed Hassen:

How PepsiCo is uncovering next-level insights with next-gen quant research

Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In [...]


Thursday | 1:15 pm - 1:45 pm | Room 3