A true student of the human experience through the lenses of sensory science and culinary arts, Michael brings 15 years of research and consumer experience from respected establishments like the U.S. Army, Ocean Spray Cranberries and MNC, a consumer and market research firm he founded and directed. Michael’s impressive career is built on his foundation belief that the strategic application of sensory and consumer research (paired with the right statistical and analysis and interpretation) provide endless potential to answer questions relating to the human experience of consumption, including how products make us think, feel and behave.
Sessions from Michael Nestrud:
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]
Wednesday | 3:45 pm - 4:15 pm | Room 2