Michael Desmarais

VP, Strategy Savant, Smarty Pants

Michael guides Smarty Pants’ top food and beverage, toy and game, entertainment and health care clients through their most pressing business challenges. From front-end innovation research to strategic consulting on marketing best practices, he applies his business and consumer expertise across industry, lifestage and business needs.

Michael has been leading consumer insights research for more than 20 years on both the supplier and client sides. Before joining Smarty Pants, Michael spent more than 13 years at Paramount in senior positions across multiple brands (Paramount Pictures, MTV, VH1, CMT and LOGO) and on two coasts.

Sessions from Michael Desmarais:

Furries, Arianators, pajama moms and politicos: The power of personas in driving business

We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their [...]


Thursday | 11:45 am - 12:15 pm | Room 2