Michael Chen

Digital Research Coordinator of Market Research and Insights, Fandango

Michael is the digital research coordinator of market research and insights at Fandango, a division of NBCUniversal. Michael has been with the company for nearly a year (10 months). His focus in project work consists of quantitative and syndicated research methodologies.


Sessions from Michael Chen:

How Fandango uses AI text analytics for customer and digital experience

With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]


Thursday | 10:15 am - 10:45 am | Room 2