Maria Virobik

Principal, ResearchScribe

Maria Virobik is a seasoned qualitative market researcher with more than 25 years of experience in data analysis and report writing. As an independent qualitative consultant, Maria provides analysis, report writing and moral support to clients in a wide range of categories, including automotive, packaged goods, pharma and technology. Maria enjoys the process of tackling qualitative data to find the story and collaborating with moderators to deliver sparkling insights to their end clients.

Sessions from Maria Virobik:

Embrace the electrode! Enriching qualitative insights with biometrics

Researchers use many tools to uncover what consumers really think: asking the same question in different ways, hiding real questions inside decoy questions, using projective techniques. But even the most [...]


Thursday | 2:45 pm - 3:15 pm | Room 1