Margaret Willhelm

VP of Market Research and Insights, Fandango

Margaret Wilhelm is the VP of market research and insights at Fandango, a division of NBCUniversal. She has been with the company for over 10 years. Prior to joining Fandango, Margaret spend 11+ years in the music industry at Universal Music Group.

Sessions from Margaret Willhelm:

How Fandango uses AI text analytics for customer and digital experience

With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]


Thursday | 10:15 am - 10:45 am | Room 2