Lexie Franchak

Market Research Manager, Intuit

Lexie Franchak is a market research manager of consumer insights and strategy at Intuit, focused on bringing the portfolio of TurboTax products to market. She has over a decade of experience as a market research and strategy professional on the client side, across tourism and tech industries, collaborating with various research and strategy suppliers over the years. She leads with a bold, customer-centric mentality resulting in impactful marketing strategies grounded in true customer problems, most recently leveraged while bringing the new TurboTax Live Full-Service product to market.

Sessions from Lexie Franchak:

Turbocharge your client relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study

TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]


Wednesday | 9:30 am - 10:00 am | Room 4