Laura Saeva

Director of Consumer Insights, PepsiCo

Strategy and insights marketing executive with extensive experience at large CPG manufacturers driving impact for marketing, sales and category management. I love seeking to understand the ‘why’ behind what lies on the surface, and then using that discovery to identify growth opportunities for brands, retailers and foodservice operators.

I am passionate about consumer centricity and championing the voice of our consumers to key stakeholders. I am able to leverage this capability along with my functional expertise to build the foundation of marketing and brand growth strategies that are based on consumer truths.

Sessions from Laura Saeva:

Bundling for growth: Modeling optimized food and beverage bundles in small format

Identification of data-driven recommendations on optimized bundles of beverages and prepared foods in small format retailers to drive revenue for both company and retailers. Addressed customer objectives to drive prepared [...]


Wednesday | 9:30 am - 10:00 am | Room 3