Laura-Lynn Freck

Vice President, Business Insights and Category Leadership, Zevia

Innovative and agile results-driven insights leader with more than 18 years experience in CPG shopper and consumer insights, category management and market research. Adept at leveraging research insights, data and analytics to create actionable support materials and compelling narratives to support strategic business objectives across sales, marketing and with external client partners.

Sessions from Laura-Lynn Freck:

The organization has questions. How can we help them find answers?

In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]


Wednesday | 3:45 pm - 4:15 pm | Room 4