Jim White

Founder and President, RealityCheck

Jim White, a founding partner and president of RealityCheck, has more than 25 years experience in consumer insights, marketing and brand strategy.

He is a pioneer research technology and analysis, having been instrumental in the design and development of online research platforms and analytical approaches for RealityCheck.

Jim started his professional career as a newspaper reporter and, in many ways, still approaches research like a journalist. He believes that good research, like good reporting, is about finding “the lead” – that single-most important insight – and conveying it in a simple yet compelling narrative.

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