Jessica Gaedeke

Chief Revenue Officer (CRO), DIG Insights

In her 20 years of experience in the marketing research industry, Jess has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through innovation, brand-building and portfolio management; deploying commercial strategies that maximize the growth of her own organizations; and developing some of the most successful talent in the industry. She joined Dig Insights as chief revenue officer in July 2023, after leadership roles at GutCheck (acquired by Toluna), Affinnova (acquired by Nielsen IQ/BASES), Designalytics and InsightsNow. Self-described as a “researcher with the sales gene.”

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