Jason Jacobson

Director of Consumer Insights, Woodside Homes

Jason is the director of consumer insights for SHRH Residential Holdings, overseeing insights for three US Home Builders. He has over 25 years of insights experience spanning both client and supplier side brands. Jason is passionate about guiding leaders to make strategic and informed decisions through telling stories of our consumers, leveraging traditional, psychological, behavioral and neuroscientific approaches to better understand consumers from both implicit and explicit perspectives.

Sessions from Jason Jacobson:

Messaging that Connects: Bridging the gap between insights and creative action with behavioral science

Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]


Thursday | 10:15 am - 10:45 am | Room 4

Leveraging AI to bring the view of the customer into the insights and design processes

Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]


Wednesday | 10:15 am - 10:45 am | Room 4