Helen Guo

Director of Consumer Insights, Liquid I.V.

Helen Guo leads Consumer Insights at Liquid I.V., an innovative consumer packaged goods (CPG) brand that created and leads the powdered hydration market. In her role, she drives a culture of consumer-centricity by embedding a consumer-first approach to strategic business decisions. She is responsible for supporting creative and product innovation development, brand and portfolio strategy, white space identification and category forecasting.

Prior to joining Liquid I.V., Helen led consumer insights at PepsiCo for the Energy Drink division and Gap Inc., where she oversaw consumer insights for Banana Republic.