Helen Guo

Director of Consumer Insights, Liquid I.V.

Helen Guo leads Consumer Insights at Liquid I.V., an innovative consumer packaged goods (CPG) brand that created and leads the powdered hydration market. In her role, she drives a culture of consumer-centricity by embedding a consumer-first approach to strategic business decisions. She is responsible for supporting creative and product innovation development, brand and portfolio strategy, white space identification and category forecasting.

Prior to joining Liquid I.V., Helen led consumer insights at PepsiCo for the Energy Drink division and Gap Inc., where she oversaw consumer insights for Banana Republic.

Sessions from Helen Guo:

The key role of iterative insights in times of economic uncertainty

Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]


Wednesday | 10:15 am - 10:45 am | Room 3