Gayle Gienger-Vera

Senior Manager, Trends and Market Research, Hyundai Motor America

Consumer insights is the career Gayle never knew she wanted. But she took a chance on an analyst position and it was love at first crosstab. Her research career would take her on a wild ride from masterplan communities to galaxies far, far away to the driver seat of futuristic vehicles. 14 years after analyzing her first survey, she now leads trends and innovation research for Hyundai Motor America. Gayle is a double bruin, with a BA and MBA from UCLA. She works full time to fund her outdoor adventures, international travels and culinary explorations.

Sessions from Gayle Gienger-Vera:

Navigating a research career: Stories from the frontline

Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]


Thursday | 9:30 am - 10:00 am | Room 4