Emmanuel Probst

SVP, Brand Health Tracking and Adjunct Professor, Ipsos

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author. His new Book, Assemblage – The Art and Science of Brand Transformation, will be released in January 2023.

At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. 

Emmanuel holds an MBA in marketing from the University of Hull, United Kingdom and a Doctorate in consumer psychology from the University of Nottingham Trent, United Kingdom.

Sessions from Emmanuel Probst:

How to predict, measure and optimize the success of your brand

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]


Thursday | 9:30 am - 10:00 am | Room 2