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Emmanuel Probst

Global Lead: Brand Thought-Leadership: Ipsos | WSJ Best-Selling Author | Adjunct: UCLA, Ipsos

Emmanuel’s background combines 20 years of market research and marketing experience with strong academic achievements.

At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span a range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.

Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications.

He holds an MBA in marketing from the University of Hull, United Kingdom and a doctorate in consumer psychology from the University of Nottingham Trent, United Kingdom.


Sessions from Emmanuel Probst:

How to predict, measure and optimize the success of your brand

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]

Details

Thursday | 9:30 am - 10:00 am | Room 2