Elijah E. Kim

Senior Group Manager, Market Sensing and Research, Hyundai Motor America

With over 20 years of market research experience, Elijah currently leads market and consumer insights team for Hyundai and Genesis brand in the U.S. She conducts various forms of research – advanced concept, design and features, target buyer, pricing, positioning and satisfaction research. Specialty areas include data driven story-telling, new product/concept/feature testing, brand strategy and tracking, online market research communities, social media listening and automotive and technology expertise.

Sessions from Elijah E. Kim:

Hyundai Santa Cruz research road trip: From concept to the road

Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With [...]

Details

Wednesday | 1:15 pm - 1:45 pm | Room 4