Deepa Iyer

Head of Market Research and Data Science, Fossil Group

Deepa Iyer currently leads global data science and market research at Fossil Group. She has nearly 20 years of experience driving actionable solutions across multiple industries. Her primary focus is to bring the voice of the customer into product development, strategy and marketing. She leverages emerging technologies to understand the deeper “why” behind customers’ actions. Deepa was awarded the 2018 Marketer of the Year Award winner in Market Research for Fossil Group by the American Marketing Association and  the 2018 Genius Award for Data & Analytics Growth for Fossil Group awarded by the ANA (Association of National Advertisers).

Sessions from Deepa Iyer:

Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity

First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]


Wednesday | 11:45 am - 12:15 pm | Room 3