Dave Pierzchala

Group Manager, Market Research, Intuit

After 25 years on the supplier side (20 years with Ipsos Reid in Canada and five years with LRW in LA) Dave joined Intuit just over two years ago. As the group manager for market research, he is responsible for all research around Attached Services for the QuickBooks Brand. Dave is a hands-on quant and qual researcher with an eye for how the right method drives business-centric insights forward.

If you bump into Dave at Happy Hour feel free to chat about all things Canadiana, specifically hockey.

Sessions from Dave Pierzchala:

The organization has questions. How can we help them find answers?

In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]


Wednesday | 3:45 pm - 4:15 pm | Room 4

Growing a new and diverse customer base in the B2B world

The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used [...]


Thursday | 11:45 am - 12:15 pm | Room 4