Danielle Blugrind

Senior Consumer Insights Manager, Roku

Danielle Blugrind is a senior consumer insights manager with the #1 T.V. streaming platform in the U.S., Roku. She is responsible for qualitative and quantitative research on products, positioning, pricing, promotions and all efforts designed to bring more consumers onto the Roku streaming platform. Danielle has other client-side experience at Mattel and Taco Bell and also spent a decade as an independent market research consultant and qualitative moderator for clients in apparel, restaurants, tech, finance and more. She currently works from home with her two dogs and three cats.

Sessions from Danielle Blugrind:

Follow that shopper! How we built an omnichannel shopper insights practice at Roku

Roku knew how owners were engaging with our Streaming Players and Smart T.V.s, but needed to better understand how consumers were shopping for our products to begin with. Where did [...]


Thursday | 11:00 am - 11:30 am | Room 1