Christa Shelmon

Research Analyst, TechStyle Fashion Group

As a research analyst, Christa works at Savage X Fenty, a revolutionary brand in the lingerie space. She has worked in the market research industry for more than fourĀ  years and prior to Savage X, worked in client services at Breakthrough Research.

Sessions from Christa Shelmon:

Creating relevance with a DIY customer panel

Finding the right customer groups to survey can often be time-consuming and dollar-draining. In this session, the speakers will showcase how TechStyle Fashion Group created a DIY, inclusive customer panel [...]


Thursday | 3:30 pm - 4:00 pm | Room 2