Brian Cash

Vice President, Research Services, Ironwood Insights Group

Brian Cash has held senior management and consulting positions with a variety of leading insights and client-side firms. As Ironwood’s VP of research services, Brian is focused on helping clients solve their business issues through creative, pragmatic research design, execution and analysis.

With deep experience across a variety of industries, Brian is well-known for providing clients with actionable business advice achieved through insights solutions that integrate leading-edge technologies and creative methodologies. Brian’s expertise spans a range of key business issue areas, including: strategic research/segmentation, brand health and advertising, customer experience, innovation and product development.

Sessions from Brian Cash:

How to address brand risks and opportunities in a dynamic marketplace

Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]


Wednesday | 3:45 pm - 4:15 pm | Room 1