Brad Larson

Founder and CEO, Ironwood Insights Group

Brad has 30 years of research experience lending to Ironwood’s successful launch in 2017 and its continued growth with the recent acquisitions of Information Alliance and Discovery Research Group. These acquisitions position Ironwood among the largest U.S. data collection companies. Prior to Ironwood, Brad’s strong leadership aligned Thoroughbred Research with top research brands. Before that, Brad grew the research arm of ICT Group into a $20+ million division. Brad holds a BA in economics from Brigham Young University with a minor in Spanish. He serves on the Past Presidents Council of the Insights Association and is active in numerous industry associations.

Sessions from Brad Larson:

How to address brand risks and opportunities in a dynamic marketplace

Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]


Wednesday | 3:45 pm - 4:15 pm | Room 1