Anders Bengtsson

Founder, Protobrand

Anders is founder of Protobrand and holds a Ph.D. in Consumer Culture Theory. As a thought leader in behavioral science, he spearheads innovation of technology powered market research solutions that empower brands with game-changing insights.

Sessions from Anders Bengtsson:

Transformational innovation with jobs-to-be-done and behavioral science

The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]


Wednesday | 1:15 pm - 1:45 pm | Room 2