Reality Check is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers… all in one. Our experience allows us to provide the kind of insightful clarity and strategic direction that can transform a business. Reality Check also offers innovative face-to-face methods such as ethnography, psychological interviews and creative group-based techniques. On or offline, we specialize in providing innovative, customized qualitative research solutions to our clients.

Sessions from RealityCheck:

Getting the best of both worlds: Keys to successful integrated research

There are a lot of benefits to integrated market research studies that blend qualitative and quantitative methods. Qualitative research sharpens quantitative design and questionnaire development, and allows for exploration of [...]


Thursday | 11:45 am - 12:15 pm | Room 1