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Exhibitor, Presenter, Founder

Booth 404

Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, we apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations.

We are dedicated to bringing our core values into everything that we do, and we take pride in our diversity, social responsibility and dedication to positive environmental change. With offices in Boston, Toronto, Amsterdam and Stockholm, Protobrand is committed to building value-centric relationships with our clients around the world.

Sessions from Protobrand:


Transformational innovation with jobs-to-be-done and behavioral science

The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]

Details

Wednesday | 1:15 pm - 1:45 pm | Room 2