Exhibitor, Presenter, Founder
Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, we apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations.
Sessions from Protobrand:
Transformational innovation with jobs-to-be-done and behavioral science
The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]
Wednesday | 1:15 pm - 1:45 pm | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
