Exhibitor, Presenter, Founder

Booth 404

Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, we apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations.

Sessions from Protobrand:

Transformational innovation with jobs-to-be-done and behavioral science

The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]


Wednesday | 1:15 pm - 1:45 pm | Room 2