We are a boutique marketing research and strategy firm. The most important thing we do is help companies to better understand their customers. Because when you understand your customers – really understand them – then you know how to make your brand fit their lives, solve their problems, and make them smile. And that’s what drives growth. We customize our approach for each project, and often combine approaches to explore an issue from multiple perspectives. As for “us”, in our careers we’ve held senior roles – both client-side and at some of the world’s top agencies. We understand the kind of insight that’s needed to empower agencies and clients, and we produce reports that are designed to ignite action, not sit in a drawer.

Sessions from Athena Brand Wisdom:

Re-positioning Mexico: How semiotic analysis helped break through cultural clichés and provide inspiring regional symbolism for three Campari brands

Few countries have as much cultural richness as Mexico, and this was both an opportunity and a challenge for Gruppo Campari. With a unique portfolio of authentic Mexican brands, Campari [...]


Thursday | 9:30 am - 10:00 am | Room 3