February 12-13, 2019
Language analysis has great potential to reveal insights but all too frequently the industry is stuck with word clouds and basic sentiment analysis.
In this talk, Ben Hookway, CEO at Relative Insight, will take you through their journey from applying linguistic forensics in law enforcement to providing language analytics for consumer insights in brands and agencies.
The talk will cover:
Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]
Tuesday | 10:00-10:30 | Room 3