February 12-13, 2019

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Who Owns the Data?

Room 1 | 4:00-4:30 | Wednesday, February 13, 2019

With GDPR beginning and reports of data breaches and data misuse almost weekly occurrences in 2018, data protection should be a key consideration for all brands when it comes to consumer data. But is it? ESOMAR and Kadence International present data and key learnings from the landmark Who Owns the Data report, reporting on how businesses perceive data security, who is responsible for the systems and who marketers think owns the data.

*This session is provided by ESOMAR.


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Are People Becoming Wise to the Nudge?

We all know it costs more to acquire a new customer than to retain an existing one. Estimates put the cost of churn to U.K. businesses as high as £25 [...]


Tuesday | 1:30-2:00 | Room 1

Transforming Insight at Marks & Spencer

Join this session to hear a conversation with Hayley Ward, head of insight partnerships, discussing her priorities and experiences at Marks & Spencer together with James Wycherley, CEO of the Insight Management Academy.


Tuesday | 5:00-5:30 | Room 3

Buyer Beware: A Critical Look at Automated Survey Research Platforms

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]


Wednesday | 9:15-9:45 | Room 2