London

February 12-13, 2019

London
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Who Owns the Data?

Room 1 | 4:00-4:30 | Wednesday, February 13, 2019

With GDPR beginning and reports of data breaches and data misuse almost weekly occurrences in 2018, data protection should be a key consideration for all brands when it comes to consumer data. But is it? ESOMAR and Kadence International present data and key learnings from the landmark Who Owns the Data report, reporting on how businesses perceive data security, who is responsible for the systems and who marketers think owns the data.

*This session is provided by ESOMAR.


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