February 12-13, 2019
With GDPR beginning and reports of data breaches and data misuse almost weekly occurrences in 2018, data protection should be a key consideration for all brands when it comes to consumer data. But is it? ESOMAR and Kadence International present data and key learnings from the landmark Who Owns the Data report, reporting on how businesses perceive data security, who is responsible for the systems and who marketers think owns the data.
*This session is provided by ESOMAR.
Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]
Wednesday | 9:15-9:45 | Room 2