February 12-13, 2019
Asking consumers about their behaviors and preferences is a dangerous route to take as they often don’t know the answer. Learn of ways to engage with consumers to get to the heart and truth of their actions and choices to take insight to a level that can be used throughout your business. Brands we have worked with to do this successfully: pladis, New York Bakery Company, Premier Foods, Unilever, Harry Ramsden, Belvoir and Now TV.
I will share my learnings and lessons based on my unique experience at Virgin, where I can end up researching any opportunity anywhere in the world. I will discuss the complexity [...]
Tuesday | 10:45-11:15 | Room 4
Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications. *This session is provided [...]
Tuesday | 2:15-2:45 | Room 4
With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little [...]
Tuesday | 10:00-10:30 | Room 2