London

February 12-13, 2019

London
Register Now Convince the Boss

What Consumers Say Isn’t Always What They Mean

Room 2 | 1:30-2:00 | Tuesday, February 12, 2019

Asking consumers about their behaviors and preferences is a dangerous route to take as they often don’t know the answer. Learn of ways to engage with consumers to get to the heart and truth of their actions and choices to take insight to a level that can be used throughout your business. Brands we have worked with to do this successfully: pladis, New York Bakery Company, Premier Foods, Unilever, Harry Ramsden, Belvoir and Now TV.

Presentation type:

  • Best Practice Workshop

Speakers:

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Using UX Research to Augment Innovation

Open innovation is the latest strategy of any company, whether they are in service, product or process. Empathy to the customer is the only formula in the open innovation journey. [...]

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Wednesday | 3:15-3:45 | Room 1

Hiding in Plain Sight: New Strategies for NPD with Ricola

We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]

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Wednesday | 11:30-12:00 | Room 3