February 12-13, 2019
Asking consumers about their behaviors and preferences is a dangerous route to take as they often don’t know the answer. Learn of ways to engage with consumers to get to the heart and truth of their actions and choices to take insight to a level that can be used throughout your business. Brands we have worked with to do this successfully: pladis, New York Bakery Company, Premier Foods, Unilever, Harry Ramsden, Belvoir and Now TV.
We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]
Wednesday | 11:30-12:00 | Room 3