February 12-13, 2019
Video is becoming a full-fledged component of the modern research portfolio due to its capability to deliver better, richer insights and greater impact. However, historically it has been difficult to work with and past research is often stored in silos, difficult to find and impossible to search. This means when looking for insights in past research, super important ones are neglected from video. When a marketer asks “what do we know about Millennials and mobile payments?” they want to get the best answers, they want the most accurate view and they want it quickly.
The answer to this question could be found in a combination of sources including the raw numbers of a quant survey, a report’s key findings or the consumers’ voice from video feedback. That’s why Market Logic and LivingLens have partnered to provide a market insights platform which seamlessly integrates video. In this presentation, LivingLens and Market Logic will share best practices and learnings from leading global brands in CPG, health care, retail and finance and insurance on how they are successfully curating, managing and seeing greater returns from their research investment.
The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]