London

February 12-13, 2019

London
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Video Won’t Kill the Research Star: How to Get the Most from All Past Research

Room 4 | 11:30-12:00 | Wednesday, February 13, 2019

Video is becoming a full-fledged component of the modern research portfolio due to its capability to deliver better, richer insights and greater impact. However, historically it has been difficult to work with and past research is often stored in silos, difficult to find and impossible to search. This means when looking for insights in past research, super important ones are neglected from video. When a marketer asks “what do we know about Millennials and mobile payments?” they want to get the best answers, they want the most accurate view and they want it quickly.

The answer to this question could be found in a combination of sources including the raw numbers of a quant survey, a report’s key findings or the consumers’ voice from video feedback. That’s why Market Logic and LivingLens have partnered to provide a market insights platform which seamlessly integrates video. In this presentation, LivingLens and Market Logic will share best practices and learnings from leading global brands in CPG, health care, retail and finance and insurance on how they are successfully curating, managing and seeing greater returns from their research investment.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Data integration/big data
  • Industry trends – future of marketing research
  • New techniques – qualitative and quantitative

Takeaways:

  1. Understand how leading global brands are driving ongoing value from all their research investments.
  2. Learn how video highlights, together with other research resources, is delivering better, richer insight and see how these resources can be reused.

Speakers:

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